Creating a successful blog on Blogger.com involves more than just publishing great content—it's about actively promoting your posts and engaging with your audience. Here’s an expanded guide on how to effectively increase traffic to your blog:

1. Optimize Your Blog Posts for SEO

• Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-volume and relevant keywords.
• On-Page SEO: Place keywords naturally in titles, headers (H1, H2), meta descriptions, and throughout your content.
• Internal Linking: Link related posts within your blog to keep readers engaged and improve SEO.

2. Create High-Quality, Engaging Content

• Content Variety: Experiment with different formats such as how-tos, listicles, case studies, and videos to appeal to diverse audience preferences.
• Visual Appeal: Use high-quality images, infographics, and videos to enhance readability and shareability of your posts.
• Evergreen Content: Write timeless content that remains relevant over time to attract continuous traffic through search engines.

3. Promote Your Blog on Social Media

• Content Calendar: Plan and schedule posts regularly across relevant social media platforms.
• Engagement Strategies: Encourage interaction by posing questions, running polls, and responding promptly to comments and messages.
• Hashtags: Use trending and niche-specific hashtags to reach a broader audience and increase discoverability.

4. Utilize Email Marketing

• Lead Magnets: Offer valuable incentives like ebooks, templates, or exclusive content to encourage email subscriptions.
• Segmentation: Tailor email campaigns based on subscriber interests and behaviors to increase engagement.
• Automation: Use email automation tools to send personalized newsletters, updates, and promotions efficiently.

5. Collaborate with Other Bloggers and Influencers

• Guest Posting: Write guest posts for popular blogs in your niche with a link back to your blog.
• Influencer Partnerships: Collaborate with influencers to promote your blog through their platforms and reach their audience.

6. Engage with Online Communities and Forums

• Join Relevant Communities: Participate in forums like Quora, Reddit, and niche-specific groups on Facebook or LinkedIn.
• Provide Value: Offer helpful advice, solutions, and insights related to your blog topics while subtly promoting your content.

7. Optimize for Mobile Users

• Mobile-Friendly Design: Ensure your blog is responsive and provides a seamless experience across various devices.
• Accelerated Mobile Pages (AMP): Implement AMP to improve loading speed, which can positively impact SEO and user experience.

8. Monitor and Analyze Your Traffic

• Google Analytics: Track key metrics such as traffic sources, user demographics, bounce rates, and popular content.
• Conversion Tracking: Set up goals in Google Analytics to measure the effectiveness of your traffic-driving efforts.

9. Utilize SEO Tools and Plugins

• SEO Plugins: Leverage tools like Yoast SEO for Blogger to optimize titles, meta descriptions, and readability of your posts.
• Google Search Console: Monitor search performance, fix indexing issues, and submit sitemaps to Google for better visibility.

10. Encourage User Engagement

• Interactive Content: Include quizzes, polls, and interactive elements to encourage participation and longer time spent on your blog.
• Community Building: Foster a sense of community through comments, forums, and social media interactions.

11. Stay Updated with Blogging Trends and Algorithms

• Continuous Learning: Keep abreast of SEO updates, content marketing trends, and changes in social media algorithms.
• Adaptation: Experiment with new strategies and adapt your approach based on analytics and feedback from your audience.

12. Promote Offline and through Networking

• Networking Events: Attend conferences, workshops, and industry events to connect with influencers and potential readers.
• Business Cards and Flyers: Distribute offline promotional materials with your blog URL to attract local and niche-specific audiences.

Implementing these comprehensive strategies consistently and adapting them to your blog’s niche and audience will help you steadily increase traffic to your Blogger.com blog. Remember, building a successful blog is a journey that requires dedication, persistence, and a willingness to evolve with the ever-changing digital landscape. By focusing on quality content, effective promotion, and audience engagement, you can achieve sustainable growth and reach your blogging goals.

By Guy Fee

You may have heard that the days of Search Engine Optimisation are numbered. All those beautiful, customer-laden search engine rankings you were about to climb from some carefully repeated keyword placing. What is true is that search engines are getting more discerning. SEO isn't dead. It just became part of a bigger pie. The trick is knowing how to charm the search engines because keyword stuffing has gone the way of the dinosaur. Google is getting a lot smarter at identifying what your site offers and how it relates to what people are searching for. So here are 7 tips to help you improve the content of your site and move your business up the search rankings quickly.

1. THE IMPORTANCE OF SEO AND SEM

What is SEO? How does it apply to your business? Search Engine Optimisation is where guys like me use writing tools to improve your website, boosting its position in the search engine rankings. We know the right keywords for your business to refine your site so that when people type into their Google search engine the words 'emergency plumber in London', your name is at the right end of the search engine rankings.

The appliance of science
It's never an exact science, of course, as the search engines are constantly shifting goalposts in terms of ranking criteria but, with a bit of work, you can move quickly up the search engine rankings and, in turn, increase your market share. So that's SEO. Search engines are moving away from keywords to more of a concentration on overall website content and customer relationship building which, ultimately, helps with your link building (another important aspect of your site gaining in popularity).
Search Engine Marketing
Search Engine Marketing is the new buzz phrase. Engaging customers on a personal level - blogs, vlogs, social media, it was all there before, but now people are beginning to understand the merits of using networking sites like Twitter (which we'll look at a little later) to promote your business to the world.
Survival of the smartest
Who are the companies surviving this recession? It's the brand names who have built up a loyal fan base, who are talked about with fondness on the web, the brands who ask their customers what they need during tough times and then deliver it. Driving through a recession is not about price cutting (although this is important in terms of cash flow), it's about identifying what customers really want and giving it to them. The companies that are surviving are adapting...and fast. Most weren't, sadly, prepared for how severe the recession would be and many paid the price (Viyella, Woolworths, etc). Business survival is about listening. Then delivering to the right place at the right time.
Giving your customers the right slice of the pie
So what is Search Engine Marketing and how does it differ from SEO? Well, think of SEO as a slice of your favourite pie. It's delicious, right? You can't wait for another piece. Suppose there are six of you and each one loves pie but one loves custard on his, another is vegetarian, another likes cherries on top, etc. SEM gives you all a piece of pie and it's exactly as you like it. Ah, organic, natural online growth, don't you just love it? SEM is the pie, being baked again and again to adjust to the particular preferences of Mr Cherry On Top and Miss Custard. SEM focuses on on-site and off-site adjustments in order to maximise rankings in SERPS (Search Engine Results Pages). SEM uses all types of strategies (SEO, Pay Per Click, web visibility strategies, etc) to market your products online via search engines like Google and MSN.
2. HOW TO BUILD CONTENT
Ah, that eternal question. How to build content or, to be more exact, how to build the right content. Clearly if you're selling shoes made in China, an article about the quality of Italian shoemaking is going to be counter productive. So what should you be doing to make your site more accessible, tailored and popular? How do you start to get noticed with the web full of people trying to do exactly the same thing?
Think about your marketing advantage
The first thing you have to think about is your marketing advantage. What is it that makes your product or service special? It may sound simple, but you would be surprised by the number of clients I deal with who can't answer this basic question. Who am I? Sure, they can tell you right down to the nth component what they sell but they're not looking at the bigger picture. Why do I sell this and what makes it different from all the others. So, first and foremost, thing about what makes you unique and, believe me, even if you don't think you are, there is always something unique about your product. You just have to look for it. By now, hopefully you will have done a little research on the web. You'll know that it's good to have a HOME PAGE, an ABOUT US page, a PRODUCTS AND SERVICES page, a CLIENTS page, a PORTFOLIO page where people can see your work, the all-important CONTACT US page, etc. But what now? Again, it's back to the quality of your content.
3. NEWSLETTERS - A GREAT CUSTOMER FACING TOOL
Back in the good old days when Gordon Brown was just a twinkle in the eye of...well, let's not go there ...long ago, before the internet was even born, people used to let their customers and potential customers know about their business by means of newsletters. If they were lucky, they might even have sold some ads in there too on support services. Nowadays, newsletters are everywhere on the web. The trouble with the web is that once a whole lot of articles get put out there written by successful copywriters telling people how great newsletters are as a tool, guess what happens. Suddenly everybody and his wife has a newsletter. So how do you separate yourself from everybody and his wife.
How to write a great newsletter
The key to the newsletter lies in its quality and identifying your customers. You may want to make use of a CRM tool to help you do this. I don't know about you, but I receive a LOT of newsletters everyday, most of which are quickly sent to the junk folder but the ones that grab my attention are those which appeal to my senses. So, the trick of newsletters is to identify your customers and engage their thoughts and deliver the services they really want (sometimes they don't even know they want it till you tell them). People don't need to know what your cleaner does on their day off. They want to know who you are, what you can do for them and how much it's going to cost. They want to know what new products you have on the market. They want to know how you feel about the world. They want to know your core values and whether they are aligned with theirs. This is about brand culture.
Why iPod became number one
Why did iPod end up leading the market? Style, design, lifestyle. People bought into the Apple culture. Apple understood and marketed the Osmosis Effect. People like to be associated with success and what's perceived as cool. It's human nature. If you can provide a service or product which can improve the quality of a life in your customer's eyes, you can place that order for the Ferrari now (actually, given the current climate, make that two). The secret here is to get involved with your customers. Ask them what they want and then give it to them. In an uncertain world, people like to know about the people they do business with. So tell them but when you do, keep it brief, entertaining and informative.
4. USE NETWORKING SITES LIKE TWITTER TO YOUR BUSINESS ADVANTAGE
Twitter is a great way to get news out there. To be honest, when this site hit the press, I wasn't sure what to make of it. But, having used it, I can see it's a great tool for getting little nuggets of news out there. Basically it's a networking tool. You can update your 'followers' on any news you have and what you're doing in 140 characters or less. What a great instant bulletin. That then goes to all the people in your groups instantly. Content is king! Make it short, snappy, funny even. But get it out there. Got a new product? Tell them about it and where to find out more. Twitter is a great example of how the evolution of the web into a sophisticated marketing tool is allowing even mum and dad businesses to spread their messages quickly and globally.
5. PRESS RELEASES
Sites like Twitter are a great example of a micro release and a good illustration that if you want to raise your brand awareness, you need to be proactive. The secret to a good press release lies in the words of F Scott Fitzgerald who once said, "Don't write because you want to say something, write because you have something to say." Don't write to fill blank space, write because you have something important to say about your company and the products and services it offers.
6. THE ART OF CONVERSATION
There's a fine art to conversation. Kind of like that saying about 'any fool can start a relationship but it takes great skill to end one'. It's now generally accepted that conversational copywriting (if you prefer, conversational branding) is the way to promote successfully to customers. Look at brands that do it well - Virgin, Innocent, Apple - all well liked brands. In the old days, when Gordon Brown was just a twinkle in the eye of...ahem...way back when, people used to use regional-accented call-centre operators to appeal to customers with their gritty, down-to-earth reassuring voices. The two are interlinked. It's about trust. Conversational branding is just that - trust. Trust in the person selling you, trust in the product, trust in the company. Company culture meets prospective buyer. Your customer tells you they are interested. Where does that interest come from? It's back to identifying with you as a brand. Your brand is where your customer wants to live. So conversation, the right conversational style, is critical to the success of communicating your sales message effectively. That's where guys like me come in!
7. TOO MANY COOKS SPOIL THE BROTH - KNOW YOUR MARKET AND DON'T CHASE A HORSE THAT'S ALREADY BOLTED
One of the major mistakes businesses make is to try to enter popular markets. Or, to give them their more accurate title, over-populated markets. Chasing markets already dominated by players is a sure route to failure. It's the High School Musical / X Factor effect. How many companies change their brands and, subsequently, brand appeal not by modernising and pushing their own boundaries slowly and subtly but by completely changing focus and perspective to chase a horse that had already bolted. Yes, I know I said you have to adapt or die but the way you do it is also important. Identify who you are as a brand and then stick to it. Evolve your business. The best leaders in the world are the ones who speak their mind, regardless of the consequences. These are pioneers who don't care about what people think, they care about what they have to say and then they say it. It's the same in business. Stick to your guns. Adjust the sights, by all means, but be true to yourself and always remember what makes your business special. Keep telling people about it.
A FINAL WORD...
Your website is a statement of intent. It's a reflection of your business so make sure every word and image reflects the unique culture of your company. Find your voice. Start thinking of your company in terms of branding. Take a look around the web to see what your direct competitors are doing right (and wrong). The evolution of your website is a journey.
You will make mistakes along the way but the secret is to keep building your content, keep moving forward, cultivate links, and get help with the words when you feel you need it. Let your website be a voyage of incredible discovery for your customers - I really do mean that. Be the best at what you do. Bring your customers with you into the world of what you know is special about your product. The best of luck.

Guy Fee is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with over 10 years experience in B2B and B2C copywriting and marketing. He can be reached online at guyfee.com or by phoning 01895 613889 (if outside UK, dial +44 (0) 1895 613889). Guy is happy to consider any copywriting project whether it's writing an article, growing your customer base or you're looking for a free Website Copy analysis. If you need a newsletter or e-zine article written, call Guy Fee today or email Guy at guy3090@hotmail.com now for a professional Website Copywriter, SEO Copywriter or Advertising Copywriter.

By Daniel Murdock

Many webmasters these days are making an absolute fortune promoting forex affiliate programs by means of using their Website. As there are so many people now wanting to make money online with forex affiliate programs it has grown extremely competitive and difficult to rank website for particular Forex related terms.
In order to assist the ambitious Forex affiliate webmaster I have decided to draft an article of some basic rules that should be followed when planning to make a Forex affiliate website and some SEO (search engine optimization) tips to ensure success.
1.) Keyword Research:
Use Google AdWords keyword tool to search for a search term that gets a fair amount of traffic - although forex trading is a niche you should try find phrases or keywords that get above 1000 searches per month, also try not target keywords that get very high search volume as these keywords are very competitive and will be nearly impossible to rank for in search engines.
2.) Choose a domain name:
Once you have picked a keyword that you are going to target, select a domain name that is keyword rich (has the keyword that you are trying to target), try keep the domain name as short as possible and if you can ensure that you get a TLD (top-level domain name) such as ".com", ".net" or ".org"
3.) Title and Meta tags
Once you have set up your domain name, set up you website theme, I use WordPress and Joomla for many of my site. These CMS (content management systems) are really great and easy to modify and come with lots of support and plug-ins. Ensure that your Title tag "
4.) Original Content
According to Google - Content is King - so ensure that your website has completely original well written content on it. Your content should focus around the Forex term you have chosen and the keyword density should not be more than 3%. The website content should focus on either education or the benefits for the potential target audience.
5.) Link structure
Make sure that the keyword you are targeting is hyperlinked somewhere on the page.
6.) On-page factors
Ensure that the keyword is included in the H1, H2, H3: be careful not to force optimize by making the H1, H2, H3 directly after one another. Keep the structure H1, content (keyword in that content), H2, content, H3, more content.
Ensure the keyword has the bold attribute
Ensure the keyword appears in Italics somewhere on the page
Ensure that keyword appears in quotation marks somewhere (possibly a testimonial, as testimonials are seen as authorative).
I hope these simple tips for SEO of your potential Forex affiliate website are helpful and you are successful with Forex affiliate programs. To see more advance tricks and tips you can visit my website.

See more on the best forex affiliate programs?

By Pauline Go

You will hear most SEO experts telling you that optimizing your website for search engines is time consuming and that it takes a lot of efforts. However, there are simple SEO tricks that can optimize your website instantly for a search engine.
If you want to optimize your website instantly make sure you spend enough and sufficient time doing research on the keywords. This is the stage where you look for the best keywords and keyword phrases. Once you have done this, it is time to turn your attention to your content. Your content should be rich in keywords particularly those keywords that you found during your keyword research. The keywords or keyword phrases should be used logically and lucidly. Do not use the keywords or keyword phrases without context. Remember to choose keywords that people use to search for information that you will be dispensing or selling through your website. No point is searching for those keywords or keyword phrases which no one will ever use.
Once this is done, it is time to start getting one way inbound links that point towards your website. The best way to do this is through web directory submission. Do not opt for reciprocal links as most search engines are not very happy with it and tend not to give it too much weight. What you want is one way non-reciprocal links to your website. Do this in an ethical manner so that you are not penalized by search engines. Search engines will catch on with your deviousness sooner or later and you will have to pay the price.
One of the ways of acquiring one way link to your website ethically is by purchasing it from other highly ranked website. This will have an immediate effect on your website's ranking as the volume of traffic your website will get will suddenly increase dramatically.
These two tips will aid in optimizing your website instantly.

Check Out More Articles:

Tips For Web designing, How To Find Free Website Template

By Reed Slidell

There are many different ways to increase web traffic. The area that most people ignore is multi-media. I use image tricks to get videos ranked. It's easy to get video out on your web sites, but not that many people do it.
What I'll usually do is audio and I'll blend it with a picture and some text. You can even read a post off and podcast it. It's really something to have video on your website. It helps when you have a lot of social proof, like how many downloads you have of a certain product. That brings in credibility. People keep coming back and it helps out your search engine results.
I'm sure that when the search engines notice that your link has been clicked on a lot and people stay on your website that that helps with your search engine ranking. I typically give my videos away for free. I also do a podcast from my blog and you can submit your podcast to some directories as well to get more traffic to your website. This is a really big trend.
I had over 10,000 podcasts downloaded off of my blog. People really like the podcast because they can plug-in and play wherever they go. They take you with them. I do the same thing with all of my other websites. You can even do this with your pen names that you have on your other sites.
The SEO process works pretty much the same way. You have to have great content to put in your video and audio. I keep everything all in one account and just replicate the process and use the same content that other people are using. It's really a simple strategy and it works well with my business model.
What I'll do is set up a blog and run my podcast through the blog. It's almost like playing a game of baseball, you have the ball which is the content and you just hit it out there. The search engines really love blogs.
When I build a blog, I'll start off with the money pages and the core content. Then I'll have another network supporting it to make it stronger. You can build up a good strong network that promotes the main core website and it works out really well. If you're doing this for other people, they really don't have access to that network and that could be a great way you can lock in a service fee for them.
When you set up networks on other websites you want to be careful that you don't over optimize. There are many tricks of the trade that you can use, but you just have to be careful on what you use. Those are just some tips on how to increase web traffic to your website.

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Article Source: http://EzineArticles.com/4487194

By Adrian S Randles

Simple Tips to get More Traffic to your Website
The first simple thing to do is create a Twitter account. This can be done by visiting Twitter.com and following the simple procedure of creating a new account if you do not already have one. You will need to activate your new account by clicking on a link Twitter will email to you. Once your account is up and running you can now begin to tweet. Twitter alloys 160 characters per tweet. The trick to get traffic back to your website or blog is to end your messages with a link to your blog or website. this will allow readers of your messages to click on this link and will bring them straight to your site.
Facebook for More Traffic to your Website
If you do not already have Facebook account, go to Facebook.com and create one. Again follow the simple procedure, upload your profile and confirm the link Facebook will email to you to activate your account. Ensure when you are creating your profile that you include sufficient information about your profession and that you leave your website information in the option which allows this. Visitors to your profile will be able to see your website URL and will be able to visit your website through this. you can also include your URL in your messages and interaction with your friends.
Articles to get More Traffic to your Website
Articles are a very useful way to get traffic to your website. Research a topic which is relevant to your website or blog. Write an interesting but simple article somewhere in the region of 300 to 450 words in length. make sure you put in a link at the end of the article which will take readers back to your site or blog. You will need to register in the Article directory website first. This is normally a straight forward process.
You now can submit your article. It normally takes in the region of 7 to 10 days to have your article passed and put live on these sites but once that is done they can be very powerful. Readers of your article will click on your link at the end which brings them to your website where they can find out more about what you have on offer and buy some of your products or services if that is your goal. You can submit the article to multiple article directories multiplying your efforts and hopefully rewards.

Here are 3 Simple Tips to get More Traffic to your Website
Adrian Randles

By M.C. Stephan

10 Tips To increase your Traffic
Simply submitting your site to search engines is not enough. You should work with your Webmaster to implement these ten tips to increase the level of traffic to your site.
1. Content, Content, Content
First and foremost, make sure that your site is informative! Don't just list your services, elaborate on what you do and why you do it well. The more detailed you are in your website, the better your search engine results will be.
2. Classified Ads
Take advantage of the variety of free online classified ad websites and get the word out about your new site!
Be sure to always post a working link to your website. Get help from your webmaster on the proper html coding for a classified ad post if you need it.
3. Articles
One of the best steps you can take to promote your site is to write and publish articles (just like this one!).
First, an informative article helps establish that you're an expert in your particular field. Once a reader finishes the article, they may be inclined to follow a link to your website to learn more about you and your business.
More importantly, once you've distributed your article to some of the many online article directories, you'll have created additional links back to your website that search engines will see and count. More on that in a moment.
4. Local Directories
There are two basic kinds of directories that should interest you. First, there are regional directories, perhaps for your local metropolitan area, then there are industry-specific directories.
These are similar to search engines in that they list other web sites, but they're compiled and organized differently. Additionally, many directories allow you to create an online profile that will include information about your business, rather than just a link to your website.
Take a few minutes to do some searches for directories in your area and in your industry, and submit your site to any you find appropriate.
5. Newsletters
Online Newsletters or eZine's are a great way to keep your existing and potential clients aware of news or changes within your business. If your business model can support a regular newsletter, you should encourage visitors to your website to sign up for it. You might offer them a free copy of one of the great articles you've already written, as a reward for signing up.
When you're writing for your newsletter, make sure that each of your topics has a Title, a Teaser, then a link back to your website to read the rest of the topic. If your topics are interesting and timely, then you'll ensure repeat visits to your site.
6. Forums and Newsgroups
Another way to attract new visitors is to participate in online forums and discussions. Be sure to take the time to understand what the forum or newsgroup is about, and be respectful of other members. Simply posting ads or links to your website will likely just get you banned. Instead, post comments or questions that are on point, including a simple link to your site in your signature, and you'll be rewarded with interested responses and visitors to your site.
7. Press Releases
Many businesses forget the power of a press release. When you have something that's newsworthy, like the opening of your business, let the press know! They're happy to print your release if they think it will be interest to their readers.
When distributing press releases, be sure to look for online PR distributors, as well as your local news media. There are sites you can post your release for free, and other sites that will distribute your release for a nominal fee.
8. Blogs, Social Networking and Social Bookmarking
Blogs are online journals, and there are a number of websites that offer free blogging accounts. With your online journal, you can post a few tips or even full-fledged articles. If you submit new posts consistently, and the topics are interesting, you'll start to attract a variety of visitors.
There are a variety of networking sites, both social and professional, that will allow you to create an online profile for yourself and your business.
Finally, you should look in to creating accounts on several of the social bookmarking sites that have cropped up. These are sites that allow you to simply bookmark and comment on other websites.
9. Reciprocal Links
It's very important that you find other websites that are willing to put a link on their site to yours. Some of the above methods will help accomplish this, but you should also give some thought to other site options, particularly sites that are related to your business. For instance, you might see if your Chamber of Commerce has a website, and if they do, make sure you have a link by your membership name. You might also consider other businesses that compliment yours, like how a mortgage company and a title company are complimentary. When approaching these businesses, you would offer to put a link on your site to their business, in exchange for a link on their site to your own business.
Not only will visitors to these other sites see the link to your site and follow it, but as we discussed previously, these additional links to your site will help your search engine ranking tremendously. Each link on a non-directory website is like a vote of confidence in you and your website.
10. Email and Letters
There are a variety of other ways to promote your website. For instance, every piece of communication that comes from your business should include your web address. Your email can have it in the signature, your letterhead can have it in the address area, and certainly it should be included on business cards.
Make sure that your email address is from your website and not your internet service provider. Why advertise for ABC.net when you could be advertising for YourCompany.com?
Find out more hot tricks and tips about Traffic & SEO Optimization on http://www.trafficblowup.com/

M.C. Stephan from [http://www.trafficblowup.com]

Article Source: http://EzineArticles.com/4773919

By Sheena VC

If you are looking for SEO tips to influence your sites visibility for searches, then you may find some valuable tips here. Search engine optimization as it is, is a huge topic to cover but there are certain tips and tricks involved with it that will help you improve your website s search engine listings. If you implement these tips on your website you will definitely find obvious changes in your websites listings. Please go through the five SEO tips stated below and try to implement them to your site and watch the result.
1. Go by convention.
You may have a flashy web page or a very dynamic and impressive web page but make sure the basic layout of the webpage remain conventional. This means stick the basics of providing links to home page, about us, contact us and site-map. Search engines will be looking for easily navigable sites as it makes it easy for its users to get what they are looking for. So forgoing the usage of these basic buttons on your site may not please search engines. This also gives more reliability for the search engines to trust your websites from spamming sites.
2. Choose search friendly domains.
While looking for domain names make sure that it relates to the niche in which your website is going to be operational. Of course you can have domain names unrelated to your niche but using related domain names can get you good listings faster. This helps search engines to easily relate with your niche and content.
3. Research keywords with high search results but low competition.
The lesser competition you have the better listing you can expect. But it is not easy to find such keywords if your niche is highly competitive. In such cases you may go for long tail keywords to beat competition. This will also get you more targeted visitors. For this you will have to do some serious bit of research to find those keywords. To know the strength of the keyword competition search on the search engine using your keywords within quotations. This will give you a fair idea on where you stand with the keyword you have researched.
4. Make sure you optimize your website well for your chosen keywords.
For this you have to follow these simple tips. Use the keywords in the title tag, the number of keywords you may use for a webpage title tag is not certain. The basic norm, some experts say is 2 keywords per web page but I have found results for as many as 4 keyword phrases. You may try with more keywords you have nothing to loose. Use these keywords in your H1, H2, H3 tags it has better influence with the search engines. And also use keywords in your websites content. With just these distributions of keywords I have got front page listing overnight. This may bring you to the front page but to keep them there you have to work on it.
5. Work on your site to get top listing by providing incoming links.
Provide incoming links to your web page using anchor text links. Try to get more links than your best competitor and also make sure they are quality links.
These are 5 SEO tips worth knowing if you are interested in getting your site top search engine listings.

For more tips on getting your website top listing use SEO help!

Article Source: http://EzineArticles.com/2192374

By Kevin Gallagher

Introduction
Before you even think about opening Dreamweaver or your favourite html editor and start designing your site there are a few things I believe you need to do first. I am going to describe how to increase your work flow and give you some general tips and tricks that will speed up the design of your website project and help to get it showing up in search engines quicker .In future articles I will be going into greater detail of some of the topics I describe here. Now let’s get started.
Purchasing and optimising your domain name.
The first thing you need to consider is your domain name. I suggest that you don’t just use your company name, i.e. if your company makes tartan paint and your company name is “Hamish Paints” don’t go for the obvious choice of hamishpaints.com. I would try and come up with a keyword rich domain name. Some search engine optimisers (SEO) would say that having keywords in your domain name doesn’t make any difference to your listings but I disagree. Google will highlight your keywords in the search engine results page (SERPS), which leads me to believe that keywords do hold some weight, and besides it will make it clearer to the searcher what your site is all about.
What are keywords?
Keywords from a search engine optimisation (SEO) stand point are the key -words that are used to optimise your website for better listings on search engines. These are the words or phrases people are typing into the search bar of Google etc to find websites relating to what information or products they may be looking for.
Go to http://www.bruceclay.com/ and http://www.highrankings.com/ - two great websites where you can learn more about keywords and SEO.
How do I find and choose my keywords?To find keywords that people may be using in search terms the first port of call should be the overture keyword selector tool and you can access this tool at http://inventory.overture.com/ or http://inventory.uk.overture.com/. If you want the UK results, here you will find an excellent tool for discovering keywords. All you need to do is type in words or phrases that are going to be related to your website and overture will show you related searches that include your term and how many times that term was searched on the last month. Now you can get an idea of what keywords you should be including in your domain name. Please s note that search engines don’t like long main names so try to keep it as short as possible. Other great resources for keywords are:

[http://www.wordtracker.com/https://adwords.google.com/select/KeywordToolExternalwww.keyworddiscovery.com/] As we all know all the good domain names have been taken and it’s almost impossible to get one-word domain names these days, so be inventive if you get stuck. I always find it helpful to visit http://www.dictionary.com/ and use the thesaurus to come up with names maybe I hadn’t thought of.
Now that you are armed with a killer domain name you can go to [http://www.umbrellawebsitedesign.co.uk/order/whois/] and check its availability. Try and get the domain name extension of the country your company resides in as it makes it clear where you’re from. I know most people want to get a .com but if you are in the UK I believe a better extension would be .co.uk as it shows where your from. This will also help in the SERPS when people are searching for websites in the UK you don’t want to be competing with websites outside of your country if you can help it.
Building a holding page and creating a site map.
Now that we are sorted with our domain name and hosting the next step involves creating a holding page and submitting a sitemap to Google. First of you need to create your holding page, it’s a good idea to create a holding page so your domain can build up some respect with search engines, you don’t want to wait until your website goes live before submitting it to search engines.
Designing a holding page.Keep it simple and describe all the services and products you may be offering in your site. Don’t forget to use keyword rich text in your title tag, description tags, and body text. Use the keywords you discovered in “how to find and choose keywords” section. This is good practice for when you design your website proper but you have to remember this page will be unlikely to be viewed by many people however this isn’t the purpose of your holding page. A good idea here would be if any visitors did visit your site perhaps they would like to know when your website goes live or maybe they will have questions. I would therefore suggest you add a simple contact form asking for their name and email address to notify them when the site will be live or to answer any questions they may have. You could even use them to do some usability testing and describe in more detail the coming sections. Name it index.html or index.htm and put it in the root folder of your site and upload it to the server.

Creating a sitemap for Google.
A Google sitemap is xml document that contains information of every page on your website (not to be confused with a sitemap html page on your website). You need to upload this to the root folder of your server so that Google can access it and help index your website quicker and easier. You can create a Google sitemap with very little effort online by going to http://www.sitemapspal.com/ and follow the online instructions. Once you have created your site map you can go to http://www.google.com/webmasters/sitemaps/ and follow Google’s instructions for adding a site map. You will find this service very easy to use and invaluable in getting your website listed properly on Google. Remember to update your sitemap xml document when your website is finished and every time you make changes to your website so that Google can index your new pages. Doing this now will save you time and effort later.
Now submit your website to the major search engines - right? Wrong! It’s a misconception that you need to submit your website to search engines. Please please don’t pay anyone to do this, as it’s not necessary. (Are you listening all you black hat SEO companies, shame on you). As you have created a sitemap in Google this is more than enough to get yourself listed in the search engines. The search engines will actually come looking for your website in due course. Engines like Google and Yahoo serve listing to lots of other sites. or more information on this visit http://www.bruceclay.com/searchenginerelationshipchart.htm. The one place you must submit your website is the Open Directory or DMOZ for short as this is where all the major search engines get their directory listings from. For more information on submitting your website to DOMOZ visit http://www.dmoz.com/add.html
Creating a rough draft of your site.
Now its time to start designing your site. Before we go ahead and start creating a website in Dreamweaver we will need to get the layout and design in place first. If your want a easier way to design your site and your are not familiar with Dreamweaver or technically minded you can always use website builder software to create your website. I would recommend this if you are just starting out, as this is a quick and simple way to get your website up and running. For information on using website building software visit http://www.umbrellawebsitedesign.co.uk/web_b.html. However if you want to get your hands dirty read on.

The Pen is mightier than the mouse. The first draft of your website should be on paper. Illustrate where your are going to put everything on your final page, including images, text and links, and name them for quick reference. This will save you lots of time later on in Dreamweaver. You can even sketch out a sitemap of all the pages in your website showing what page links to what.
Creating a png file.
Now that you have a rough copy of your layout go ahead and open fireworks or image ready and start creating your site as a png file. Here you can start creating your logo and graphical elements you plan to use. You can create your navigation and add your menus and text so that you can easily refer back to them once in Dreamweaver. Layout everything as it would look like in a browser. This is a good idea as it’s easy to make changes unlike in Dreamweaver where changes can be time consuming. Go ahead and save your page as png file.
Well that’s it folks for part one In part two I will be creating a site in Dreamweaver, discussing cascading style sheets, usability, accessibility and validating your work to comply with W3G standards.

Please feel free to distribute this article on your website. All I ask is that you place this link in your page: website design, web builder and hosting

I hope you find this article useful. For more news and the first look of part II visit my blog at http://www.umbrellawebsitedesign.co.uk/blog

Thank you and good luck.

Article Source: http://EzineArticles.com/581660

By Alan Dang

SEO or search engine optimization is a process that few business owners and individuals understand. However, search engine optimization is very simple for the most part. You do not have to be one of the smartest people in the world to understand what must be done in order to make your website rank for a number of different terms.
First, what words would you like to rank for? Find out what keywords are easy to rank for and what keywords are difficult to rank for. For example, if you are selling televisions, "televisions" is not a great keyword. "lcd 32 inch televisions" might be a better one. Long tail keywords are those keywords that are three words or longer in length. These keywords do not only provide better search engine results for users but they are among the most commonly searched keywords on the Internet.
Second, use your keywords. Do you have a website? If you do not, then you should be getting one ASAP. If you do have a website then you need to be sure that you get your keywords into your website content as soon as possible. The optimal keyword density is around 2%. So for every 100 words on your website, try to use your keywords twice. You can mix and match your keywords throughout your entire website. You do not have to stick to one keyword the entire time. However, if you have nothing but your keywords stuffed on one page, Google and the other search engines will not rank you well for obvious reasons.
Third, get backlinks. People need to have backlinks to their website in order to get recognized as worthy by Google. There are a number of different tricks to getting backlinks on Google. You can submit articles to article directories, use social media or simply ask to exchange links with another website owner. However, do not be afraid to ask for more links. SERPS or search engine ranking positions are where you rank in the search engine results for a given term or keyword. Having one of the top three positions for SERPS will ensure that you receive traffic from 70% of the people who click on a result from Google.

Alan Dang is the founder of intence media, LLC located at 4094 Majestic Lane #326 in Fairfax, VA 22033. intence media works with local small businesses to increase their online exposure through Northern Virginia internet marketing services. Give us a call today at 703 - 651 - 6302 to see how we can help you dominate your competition

Article Source: http://EzineArticles.com/5447103

By Charles Kassotis

Doing a simple search for SEO backlinks will bring up millions of results on Google. These results will offer information, tips and tricks on the best ways to boost SERP with the use of quality backlinks. You will read blog posts and website articles from experts and novices, but nothing can prepare you for the open world of international backlink building.

Let's say you have an established website with hundreds of pages of quality content. Those pages have a good number of backlinks on all the major search engines. You have not forgotten the deep backlinks and you are climbing in the SERP toward the number one spot. What is there left to accomplish? How about international fame.
Many website and business owners will focus on their own native language for their website. But, if the product they have to offer can cross language barriers, why stop at a high SERP for Google.com? What about the foreign language search engines? Can your product or service cross the language barrier?
Moving From English to Worldly
Building a website that compliments other languages is quite simple with the power of outsourcing. The content on your website will need to be translated by a writer that speaks both English and the new language. The first choice, due to popularity, would be Spanish.
Once the website pages are all translated, website owner or business could work with the webmaster to include the translated pages on the website. Once active, these pages will be viewable with the click of a button or a flag representing the new language compatibility.
With a translated website comes a whole new world of traffic and backlinking opportunities. There are social networks and article submission websites that are open to languages other than English. These will be the focus of the new website pages. If the translated pages are in Spanish, for instance, Tuenti can be used to market those pages and build backlinks. Tuenti is a Spanish based social network.
Alternative When Money is Just Not There
If there is very little money in the marketing budget, the backlinks can still be gained from other country specific search engines. WordPress based websites can install a plug-in to translate their pages into the language of their choice. This allows the user to read the post in their choice of language without paying the price of translation. The plug-in will only work, however, with words and not images so if that header is an image file you will need to change it out for the translation tool to work.
The world of SEO and building quality backlinks is not limited to English based search engines. If you want to gain more backlinks, open up your website to other languages and more readers. They will link to your website, they will Tweet your website and they will share your links on their social networking pages. A backlink is a backlink no matter what language it is in.

Does your site need more high quality, one way backlinks? We use NextGenlinks.com It's a revolutionary new white-hat software that builds relevant, deep links to all of the pages of your site on auto pilot!" NextGenlinks.com is the ONLY link building software program that is designed to create high quality, relevant, one way links to EVERY page on your site resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

By Michael Cantrell

If you're an Internet marketer then you have probably been beat over the head with the notion of how important it is to get on the front page of Google's search results. This is a crucial aspect of effective Internet marketing, as the higher you are ranked on Google the greater your chances for driving highly targeted traffic to your website. We all know that more traffic means more sales, so this is extremely important. There are a few tips and tricks that Internet marketers are using to increase their website's Google position.
One of the techniques that many Internet marketers are using to get a higher Google position is creating backlinks. Backlinks are created when another website contains a link that goes to your website. Hyperlinks are forward links, such as when your website contains a link to another individual's webpage. These can be created by several different methods. One method of creating backlinks is to use forum marketing. You sign up for forums that are relevant to your niche, and in your signature you place a link to your website. Every comment you leave on the forum will create a backlink. Another great way to create backlinks is to use SEO Elite software, which offers tools and features specifically to help you create effective backlinks.
Another effective method of getting your website a higher Google position is called article marketing. This is simple, and the best part is, it's free! All you have to do is write articles about your product, or articles that are in some way relevant to your product, which will be optimized to be indexed by search engines. You optimize these types of articles by inserting relevant keywords a certain number of times, which the search engines spiders will pick up when the content is published on your website. It's best to include your keyword between 3-7 times in your article.

Michael Cantrell is a freelance writer who has extensive training in SEO content writing and Internet marketing techniques, including keyword research and building landing pages. If you're looking for a writer that can offer you the highest quality content on the Internet with the fastest turn around times possible, then look no further than Michael Cantrell.

If you would like to contact Michael about doing a project for you or your company feel free to contact him visiting his website Michael Cantrell

Article Source: http://EzineArticles.com/1032536

By Dave DM Massingham

If you are eager to try yourself in internet marketing, it is advisable to have your own website. It is not just about online marketing. You may own any business of any size. It is necessary that you have a website to represent your business on the net. In case if you don't have your personal website, it is very important to build one. This will assist you to improve your sales enormously.

You need to own a website before you begin learning about the online marketing strategies. If you have a good budget, you can go for a custom made website that is designed especially for your business . This will definitely cost you more . If you feel you cannot pay for this investment, you can go for cheaper ones which come with less facilities. You could also rent a website. The selection is totally up to you, you can choose an option that is suitable for you and your financial level. but, remember, a site is a must.

After you build your own website, the next step you have to know is about the advertising strategies on your website. Here are some important steps that tell you how to advertise your website successfully and economically. Once you set up these marketing tricks on your website, you can also improve the sales of your products and improve your profit margins. We shall now discuss the important steps briefly.

1. Proofread: Firstly, it is very important to proofread your website before advertising it, you have to make sure that your site is error free. Else , marketing it like a crazy does not give back well if you had mistakes in your website. You would be doing yourself and your firm a lot of harm. therefore it is important that you proofread your company website. This will help you to provide a special look to your site.

2. Domain name: Select a great domain name and after that get it registered. You need not have domain names that make sense only to you. . It is often wise to include the name of the business . Use a little creativeness and select a name of two to three words which will give the whole meaning of your website . This will make your website good looking and catchy.

3. SEO techniques: Optimizing your website completely is also very important in internet marketing . This will help it get good page ranking. Thus, your webpage will appear in the primary page of the search engine grades . This way , more and more individuals will click on your website link and you can be sure of increased number of sales.

4. Submit your link to local search engine: It is important that you personally submit your website to the search engines. The link submission is an essential step that will consume your time in the online marketing.

5. Expand the step 4 to main search engines. You can start submitting your website manually to the major search engine giants like Google, Yahoo, Bing, etc. This helps in displaying your website to a great number of internet users who are reliant on these search engines to learn more about some product goods or any other information.

If you follow these simple advertising steps, you will be able to attain major success in the online marketing.

Dave Massingham provides the information on how to advertise a business [http://www.BusinessMarketingdvd.com], how to market your business and many more. To know more on advertising your business just log on to [http://www.BusinessMarketingdvd.com].

Article Source: http://EzineArticles.com/?expert=Dave_DM_Massingham

By Reed Slidell

Getting your website to the top of the search engine results is most probably your priority especially if you have plans on monetizing it. Because we all know that the closer you get to the number spot in the organic results, there will be more people visiting your website. And the key here is in doing the right SEO techniques that can give your site the boost it needs. And if you are new in SEO or search engine optimization and you have been reading around the web for tips and tricks, it is to your advantage to know the best and working techniques so you will not be wasting your time on useless methods.

The search engine optimization techniques listed here have been tried and tested. Successful internet marketers have been practicing them for many years and they have been continuously ranking their websites with these processes. It is important that you focus on one strategy or technique here and lay down your plans on how you can best manage to do it within as little time as possible and with little expense as you can. Of course it does not go without saying that there will be a few expenses you will be making along the way, but keeping them to a minimum would certainly be best for you.

Do not forget about your tags. These are pretty much old school but they are the basics in website or web page creation and they still help the search spiders determine what your website is all about. The tags concerned here are the title tags, the heading tags, the image alt tags, and the meta tags. The most important of them all is the title tag or the title of your web page. The heading tags refer to the different headings within your page's content. These help in determining what topic you are dealing with within your web copy. The image alt tags are meant for people who cannot view the images themselves and so they rely on the alt tags to describe what is being shown in that image. It also contributes to your web page SEO. And lastly the meta tags which are still debated today if they are still important. Well, maybe its importance in the SEO ranking per se is no longer that much, but at least it still helps the spiders tell what your website's topic is and what keywords you are trying to rank for.

Next is link building which is by itself the most important aspect of your SEO campaign and among your SEO techniques. It is also very broad that it actually requires a separate article to fully understand the various link building techniques that you can do. But the gist is that you should link only to trusted websites and that you must get links from such websites as well. Is having more links pointing to your website is good for your SEO? Yes, but only if you build your links on a long period of time and not just acquiring about a thousand links all within just one week. You get the idea.

And lastly, learn about SEO copywriting but more importantly, create content on your website that deals with just one general topic. Preferably with your major keyword. All the content of your web pages must be relevant to your overall theme or topic or niche, whichever you prefer to call it.

Staying focus is the key to your SEO success and remember that it does not happen overnight. It may take you 6 months to over a year before you can see great results from all of your SEO techniques. But what is important is that you stay focus and do each of these methods the right way, meaning the white hat SEO way and never spam people and their websites.

Learn More About Good SEO Techniques. Visit http://www.davidjenyns.com/ Today!

Article Source: http://EzineArticles.com/?expert=Reed_Slidell

By Noah Mark Rodolfo

Getting listed in Google's website database (index) can be tricky especially if you are not familiar with search engine optimization techniques. There are even SEO firms out there that charges fees to clients just to submit their website to Google which I think is very unreasonable.

If you have a newly launched website or blog, tendency is that you want it to be visible in the search engine results especially in the big three - Google, Yahoo and MSN. Chances are, you are going to submit your website manually using each search engine's submission pages. This is one way for your website to get listed however, it will take you weeks before you actually see your website in the result page.

So how to get your site indexed quickly in less than 24 hours? It is quite simple to do and a very basic trick in SEO. All you need do is to build links from other authority websites. What is an authority website? Websites who has gain popularity and has higher page rank are called authoritative websites. What is page rank? Page rank is the search engine's (Google) view of the importance of a particular web page in a website.

So all you need is to get backlinks from this authoritative websites to get indexed in Google fast. The higher page rank you were able to get links, the more page rank juice your site gets and your site will be listed in most search engines in less than 24 hours. I recommend to get links from a page rank 7 (7 out of 10) websites and your site will be visible in Google instantly!

I have done this technique unto many of my websites and it worked pretty well. All of them was indexed in less than 24 hours after I have done some link building efforts. You too can apply this trick whenever you build a new website or blog.

I have used the following methods to gather backlinks for free.

* Article marketing
* Link exchange
* Website directory submission
* Forum marketing
* Social bookmarking

Now that you know that a website can be indexed in less than 24 hours, its time that you spread the word and help others achieve excellent SEO tips for their online businesses.

About the author

Noah Mark Rodolfo is an Online Businessman that is committed in bringing the best information on how to earn money online. If you are interested in making money from the comfort of your own home, you may visit his website at Home Based Business for more online business opportunity.

Article Source: http://EzineArticles.com/?expert=Noah_Mark_Rodolfo

By Clint Lenard

Designing your Website with SEO in mind is critical. Follow the tips below for best results.
Keep your site design easy for people and search engine robots to find what they want. People want easy navigation, search engine robots want easy content.
One of the leading causes for sites not making it to the index is sloppy coding or "file garbage". Search engine robots work on a schedule; they enter a site with the clock ticking and if it takes them too long to find what they are looking for, they move on to the next site.
Next on the list is a lack of keyword content. Images are not content to the search engines UNLESS you add your keywords to the ALT tag for the images.
The size of your graphic(s) can slow the load time for your site. Make your graphics small in size by compressing them or set up a script to "pre-load" them. Keep your graphics in relationship to your text, GIF or JPG images used for headlines means that the robot has to look deeper in the file.
"Flash" software is very popular, but a site done completely in flash doesn't provide the search engine robots with the information they need. The same applies for file instruction information for style. Use Cascading Style Sheets (CSS) or external javascript files for all of the complex style and javascript codes.
Using keywords in your META tags that is completely unrelated to the content on your site is a trick that a lot of webmasters use to get you to their site. This practice is a real turn off and best avoided.
Remember to keep things simple and clean. Many Websites are filled with too much clutter because the Site owner feels that it's best to give browsers everything he can find to throw at them. This is rarely the case.
Keeping your Website easy to use should be your highest priority. Even clean code helps the Search Engine Spiders index your pages easier. Which is why I've explained that you need to keep JavaScript and CSS in external/attached files. Also make sure the user interface is nice and easy to navigate.
Don't assume that the user knows what you're thinking... this means to make things easy to read, easy to navigate and have a visible link to your site map for them to find their way around if they get lost.

Discover how to monetize your traffic and make money online with your website!

Article Source: http://EzineArticles.com/?expert=Clint_Lenard

By Bill Schwartz

Granted, this article appears a bit melodramatic. You young folks may have missed out on the classic mid-70's 12 part series "Rich Man, Poor Man" that chronicled the radically different paths the two Jordache brothers took in life. This highly acclaimed "miniseries" covered the tumultuous relationship between the brothers as well as their competition for the affections of their parents and the beautiful Julie Prescott (played by Susan Blakely).
Rudy (played by Peter Strauss), the favored son, is industrious and ambitious - he methodically achieves great business success and ultimately gets the girl. Tom (played by Nick Nolte), the renegade, refuses to play by the rules and tragically battles his inner demons with his fists.
Described by tv.com as "an epic television event of historical proportions", it is said to have inspired a fifteen year span of dramatic (albeit cheesy) TV miniseries. [1] All the major networks followed suit with their own miniseries productions including "The Pirates" and "Roots".
OK, it's a stretch but here is where I try to connect this article and web site design to a '70s made-for-TV drama. I have created two websites: WITHseo.com (http://www.withseo.com/ - the "Rich Website") and WITHOUTseo.com (the "Poor Website"). Check them out - the two sites look similar but differ dramatically in ways that will be described later in this article.
If this drama were to be played out in today's Internet battleground, I believe that the disciplined and focused Rudy Jordache would have designed and maintained his website, WITHseo.com, taking into account its usability and relevance in order to ensure that his products and services were visible to the online community. No doubt his "bad boy" brother would exercise poor judgment and lack the attention to detail and patience needed to give his website, WITHOUTseo.com, a fighting chance. Perhaps we'd learn of his ties to the Internet underworld of "spammers" whose short-term, overly-aggressive techniques might even get his website banned from the search engines.
I designed this case study, Rich Website, Poor Website to demonstrate and test the web page optimization techniques that many Internet marketing and SEO experts use. These techniques take into account recommendations made by major search engines and in general are designed to both improve a visitor's online experience and enhance website visibility.
Note that this study is by no means intended to be a controlled scientific experiment. There are simply too many factors affecting web site visibility that are beyond my control! I do hope you find the contrasting techniques employed by these two sites interesting and educational, and I hope that WITHseo.com outperforms WITHOUTseo.com or the network could cancel the miniseries before Part 2 even airs!
Project Description The WITHseo.com site along with its companion site WITHoutseo.com are designed to demonstrate techniques that EBIZ Machine and other Internet marketing consultants use to improve web site visibility. Both sites were designed in Macromedia Dreamweaver using the same templates and styles. Both sites were launched at the same time (May 1st, 2007) and both are hosted on the same web server by EBIZ Machine.
The search engine optimization tips described below were used in the design and development of Rudy's Rich Website, WITHseo.com. In contrast, Tom's website, WITHOUTseo.com, was simply developed, deployed and ignored. Moreover, WITHOUTseo.com actually employs a couple of development techniques thought to impede website usability and indexing by some search engines.
I'll assume that, at his core, Tom meant well despite his many lapses in judgment. After all, several of the bad guys he beat up deserved it. Hence, no spamming, "spamdexing" or animal cruelty techniques were utilized that could potentially penalize WITHOUTseo.com, Tom, or this author's reputation.
Project Premise The web page optimization applied to WITHseo.com should result in better search engine performance. In other words, I expect the Rich Website to outperform the Poor Website. Next, I will get more specific about the criteria I'll rely upon to assess their respective performances.
Success Criteria In order to contrast the "performance" of our competing websites, the following metrics will be tracked and analyzed:

1. Indexed Pages - I'll compare the number of web pages that are indexed in the Google search engine and Yahoo! Directory.
2. Google PageRank - I'll compare the "PageRank" of each site.
3. Web Page Analytics - I'll compare key site statistics such as page views and website visitors
4. Inbound Links - I'll look at inbound links as an indicator of web site popularity

Part 2 of this Internet miniseries will analyze actual results once the techniques discussed below have had time to germinate. Project Constraints / Disclaimers As mentioned earlier, this study is designed for demonstration and discussion purposes - it is not a scientific study. Moreover, this is not an attempt to highlight tricks or methods designed to fool the search engines. Although this site and study are designed to be informational and educational, it is not clear if and how the experimental nature of these sites will affect their search engine indexing. Rich Website - SEO Techniques Used for WITHseo.com As described below, a number of standard search engine optimization techniques were used to improve the usability and visibility of the WITHseo.com home page. I assume that Rudy would consult with reputable Internet marketing consultants and employ techniques recommended and approved by search engines.
A. Techniques Used: Keyword Research In my recent article "Web Page Keywords - Do's and Don'ts" which you can review or download at http://www.ebizmachine.com/seotips.html, I discuss how to find keyword phrases that are related to your business and that your potential customers actually use in Google, Yahoo! or other Internet search engines and directories.
Attempting to "practice what I preach", the following tools and concepts were considered in the course of developing the keyphrases selected for WITHseo.com:

1. Overture Keyword Selector Tool - inventory.overture.com/d/searchinventory/suggestion/
2. The Google Suggest keyword selection tool - google.com/webhp?complete=1&hl=en
3. Note, however, that keyword popularity alone is not enough! I scrubbed my list of phrases carefully to ensure each phrase is BOTH popular and relevant to the website goals. I want phrases that generate a reasonable volume of qualified leads.

Using these tools to generate alternative keywords and assess the popularity of those phrases, I created a short list of phrases that were consistent with the theme and objectives of the website. I concluded that "Search Engine Optimization Tips" and "SEO Tips" were both relevant and popular Internet searches that are consistent with the strategy behind the WITHseo.com site.
B. Techniques Used: Keyword Placement There are a number of recommended locations where keywords should appear. The WITHseo.com keyphrases were incorporated in these locations:

1. Title Tag in Anchor Tags
2. Meta Keyword Tags
3. Heading Tag Content (i.e H1, H2)
4. Body Text
5. URL/Filenames/Links

The document title for the WITHseo.com home page is "Search Engine Optimization Tips - WITHseo.com SEO Case Study Description" (bold added for emphasis). Note that our targeted key phrase "Search Engine Optimization Tips" is a part of the page title. Although you cannot see it, the WITHseo.com home page has the following keywords Meta tag embedded in the home page source code:

• meta name="keywords" content="search engine optimization tips, seo tips, search engine optimization, seo, web site optimization, denver, colorado, ebiz, ebiz machine, case study, seo study, seo case study"

Again, the bold text (bold added for emphasis) is the key phrase for which the home page is optimized. Our keyphrase occurs in the body text, but not at an excessive frequency. I shoot for inclusion of our keywords in the web page content in a visible but modest manner. The sentence "WITH SEO is a Search Engine Optimization Tips Web Site Brought to you by Web Design & Internet Consultant EBIZ Machine" is the first sentence indexed by Google. Again, our keyphrase appears there. Last I checked, the keyword density for "search engine optimization tips" was just under 2% of the words that appear on the home page. The home page contains two headings:

• Header 1:Search Engine Optimization Tips - SEO Techniques (bold added for emphasis)
• Header 2: Denver Colorado web design and Internet consulting company EBIZ Machine has designed a case study to educate businesses about techniques used to improve the usability and relevance of their websites and ensure that their products and services are visible to the online community.

As an example of a text link that references the key phrase, the home page contains the following link: "We will do our best to frequently publish results of this search engine optimization tips case study. Click here to view the results drawn from this case study thus far." (bold added for emphasis) Note that when you click this link, you are directed to the study results page. Again, our key phrase is embedded in both the main heading and the text of the link. C. Techniques Used: Link Building The goal behind link building is to develop "inbound" links to your web pages in order to drive traffic to your site and improve your search engine ranking. This topic was the subject of a previous article "SEO Link Building - Who, What, When, Where, Why (and How)" which you can view or download at http://www.ebizmachine.com/search-engine-optimization-link-building.html. I mention in this article that links from "authoritative" websites and "related" industry sites carry the most weight. I intend to utilize the tools and techniques discussed there to build high quality online references to the WITHseo.com site and study. It's clear that link building is a very time consuming process. Our goal is to add a few relevant links every so often so as to be consistent with natural growth. I'll look for online publishing opportunities and relevant newsletters willing to share the premise and results of this study.
D. Techniques Used: Sitemaps Both Google [2] and Yahoo [3] offer a process by which you can provide information about the web pages that make up your site AND expedite the indexing process. Here's a handy tool you can use to create a Google sitemap: sitemapspal.com. In the case of WITHseo.com, I have followed the recommended validation and sitemap submission steps described in the Google and Yahoo articles referenced in the footnotes.
E. Techniques Used: Development Technologies Although frequently debated, it appears that the use of certain development technologies may impede proper indexing of website pages. Examples cited include HTML frames, Macromedia Flash animation, complicated internal links and JavaScript. To the extent possible, I avoid the use of these technologies in the WITHseo.com development.
WITHseo.com is a "static" HTML website - no Flash, frames, or database access are used. JavaScript is kept to a minimum and internal page links used to navigate the WITHseo.com pages consist of simple directory paths.
Poor Website - SEO Techniques Used for WITHOUTseo.com I assume that Tom would show hostility towards the SEO techniques his brother used. The plan for the Poor Website is to exercise poor judgment in its design and then ignore it. Its "Meta Tags", including keywords and page descriptions, are left undefined. No attempt has been made to optimize the WITHOUTseo.com web page content or embed keyphrases in site links and URLs. Going forward, no attempt will be made to refresh, update or enhance the site. I think Tom Jordache would be proud! I hope that this is not how you developed your site!
In addition, the WITHOUTseo.com site has been designed using development techniques thought to impede website usability and its success in search engine performance. For example, WITHOUTseo.com utilizes JavaScript navigation. Text links that were intentionally added to WITHseo.com are not a part of the WITHOUTseo.com pages.
In the webdesign world, HTML "frames" are sometimes used on web pages to display multiple or long HTML documents in the same browser window. Because frames are thought to impede indexing in some search engines, they are utilized for WITHOUTseo.com.
Conclusion It's been a long time, but, as I recall, in the "Rich Man, Poor Man" TV miniseries both brothers suffered great personal tragedy and TV viewers lost many hours of productive time glued to the set. However, from a commercial and economic standpoint I believe it's safe to say that Rudy was certainly more of a commercial success than his misfit brother Tom.
In this "Website Visibility Battle of Epic Proportions", only time will tell if the Rich Website WITHseo.com triumphs over its sibling site WITHOUTseo.com. As described above, I have taken a number of steps to "stack the deck" in Rudy's WITHseo.com favor.
My plan is to publish and discuss the results of this study after enough time has passed to allow these techniques to run their course. I'll call it Part 2 of the Rich Website, Poor Website miniseries. At that same time, I'll focus more on techniques and metrics used to judge the success or failure of a search engine marketing program. So, stay tuned!
[1] tv.com, "Rich Man, Poor Man" (1976), tv.com/rich-man-poor-man/show/5528/summary.html
[2] Google, "What is a Sitemap file and why should I have one?", google.com/support/webmasters/bin/answer.py?answer=40318
[3] Yahoo, "Yahoo Site Map Instructions", help.yahoo.com/help/us/store/promote/sitemap

Bill Schwartz, BSEE / JD / MBA, owns and operates EBIZ Machine of Denver, Colorado (on the web at http://www.ebizmachine.com/). He supports his clients' E-Commmerce initiatives through web site design, web-based application development, eCommerce platform integration, search engine optimization (SEO) and pay-per-click internet marketing program development. He may be reached at 303-759-9000 or bill@ebizmachine.com.

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