What is SEO?Search Engine Optimization (SEO) is the active practice of optimizing a website by improving internal and external aspects in order to increase the traffic the website receives from search engines. Optimizing a website gives you free traffic and hence profit to you at NO cost.
How Does Search Engines Work
When a user uses search using keywords it compares the search string that the user has entered with the pages that are indexed in the database. While doing this the relevancy of each page I calculated.
There are two types of search engines and these are;
a.) Crawler Based Search Engines. Example to this I Google, they create their listings automatically. If you change your webpages, crawler based search automatically find these changes and affect your listing.
b.) Human Powered Directories. These include the Open Directory, the Yahoo Directory etc. They depends on human for its listings. Ranking using Human Powered Directories depends on the short description of your website you submitted when listing your website.
How To Optimize The Website For Search Engines
There are different ways of optimizing your website for search engine, but I'm going to explain 7 methods that I have been using. These are;
1. Have unique HTML title tag, meta keywords tags and meta description tag for every page on your website. Meta tags are are HTML codes that are inserted into the header on the web page after the title tag, these helps your website to be reached when people search for keywords or phrase you describe on meta tags. Meta description tags and meta keyword tags normally works together. Meta description tag is normally the summary of your web page contents. If you are using WordPress blog you can insert Meta SEO Pack plugin to help you with this.
2. Include your keyword or keyword phrase on the header of the page.
3. Begin the body of your page with your keyword phrase and repeat it as necessary throughout the page.
4. Show emphasis on the keywords or phrase by making it bold or italics.
5. Build a text site map and link it to and from every page of your site.
6. Establish your site by submitting to the major directories like yahoo directory, the open directory and search engines.
7. Build your link popularity. Link popularity is determined by the number of and quality of website that have linked to your website.
Click here to learn how you can make a profit of $23,560 per month. Caroline Engstrom is a marketing and personal development coach in the online home business industry. Her passion is to help others by giving them information, tips and tricks when it comes to online marketing and entrepreneurship, so that they can too grow their career on online business and get financial freedom which is everyone's dream.
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