Taking Your Website to a Whole Other World

By Charles Kassotis

Doing a simple search for SEO backlinks will bring up millions of results on Google. These results will offer information, tips and tricks on the best ways to boost SERP with the use of quality backlinks. You will read blog posts and website articles from experts and novices, but nothing can prepare you for the open world of international backlink building.

Let's say you have an established website with hundreds of pages of quality content. Those pages have a good number of backlinks on all the major search engines. You have not forgotten the deep backlinks and you are climbing in the SERP toward the number one spot. What is there left to accomplish? How about international fame.
Many website and business owners will focus on their own native language for their website. But, if the product they have to offer can cross language barriers, why stop at a high SERP for Google.com? What about the foreign language search engines? Can your product or service cross the language barrier?
Moving From English to Worldly
Building a website that compliments other languages is quite simple with the power of outsourcing. The content on your website will need to be translated by a writer that speaks both English and the new language. The first choice, due to popularity, would be Spanish.
Once the website pages are all translated, website owner or business could work with the webmaster to include the translated pages on the website. Once active, these pages will be viewable with the click of a button or a flag representing the new language compatibility.
With a translated website comes a whole new world of traffic and backlinking opportunities. There are social networks and article submission websites that are open to languages other than English. These will be the focus of the new website pages. If the translated pages are in Spanish, for instance, Tuenti can be used to market those pages and build backlinks. Tuenti is a Spanish based social network.
Alternative When Money is Just Not There
If there is very little money in the marketing budget, the backlinks can still be gained from other country specific search engines. WordPress based websites can install a plug-in to translate their pages into the language of their choice. This allows the user to read the post in their choice of language without paying the price of translation. The plug-in will only work, however, with words and not images so if that header is an image file you will need to change it out for the translation tool to work.
The world of SEO and building quality backlinks is not limited to English based search engines. If you want to gain more backlinks, open up your website to other languages and more readers. They will link to your website, they will Tweet your website and they will share your links on their social networking pages. A backlink is a backlink no matter what language it is in.

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