By Aldric Chang
SEO in its most basic form is a series of steps taken to make a web site search engine friendly and have it show up in the search engines. At a more advanced level, SEO can be implemented to allow the web site in question to rank high in the search engines, preferably in the first few positions.
The reason why it is desirable for a web site to rank high in the search engines is so that it will receive free organic traffic from the search engines. Such traffic is highly relevant and valuable because people who arrive from search engines are already interested in whatever they are searching for and highly likely to check the site out.
Obviously such visitors are also likely to convert to long term visitors if the web site offers good content or become customers if the web site offers a desirable product or service.
If you own a web site, it is definitely worthwhile looking into SEO for your site.
Web searches are the dominant form of finding information nowadays. The primary goal of the search engines is to bring relevant search results to users. When a user types in a search phrase, the SE will deliver the most relevant information the user is searching for and that is why, such visitors are almost always relevant visitors.
Through personal experience, I can tell you that web sites gain the highest amount of traffic through search engines if you implement SEO correctly. From the statistics on all my sites, they are responsible for driving 60% to 70% of all traffic to my sites!
Nobody knows for sure however how engines rank web pages except for the SE companies head honcho and programmers. However, it is fair to deduce that each SE has its own unique algorithm for ranking web sites; otherwise all search engines will be showing more or less the same results.
Most experts have observed and agreed that there are some fundamentals in SEO which will affect how search engines rank a web page -
- Whether key words are used within the URL of the page
- Whether key words are used within the title of the page
- Whether key words are used within the meta text description
- Whether key words are used within the content of the page
- Whether key words are using the tag
- How many internal links (links from within the same site) point to the page
- How many external links (links from outside the site) point to the page
- Whether the external pages linking to the page are relevant in subject matter
- Whether key words used to link to the page are relevant
- Whether the images used within the page have alternate text that includes the key words
The list goes on, but the above covers some of the most important aspects of SEO.
Remember, ultimately a search engine's goal is to return relevant information to its visitors. As such, search engines have become very intelligent at figuring out whether or not content is relevant to the search term. If you focus on providing good content on your website, you are on to a good start as far as SEO is concerned.
Remember, ultimately a search engine's goal is to return relevant information to its visitors. As such, search engines have become very intelligent at figuring out whether or not content is relevant to the search term. If you focus on providing good content on your website, you are on to a good start as far as SEO is concerned.
I would strongly recommend anybody serious in running a web site to invest time into learning SEO or at least look for somebody to help you with SEO.
This investment will bring you many times returns when you enjoy the traffic that comes with well implemented SEO strategies.
Aldric Chang is a successful serial creative entrepreneur and internet marketing expert who shares seo tips and information on how to make money on the internet on his blog.
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